7 Apr 2010

How Much Do You Believe In Your Own Service?

For years I've been advocating that lawyers use risk reversal as part of their legal marketing efforts.  One of my students, Ohio bankruptcy lawyer Rick West, has taken the bull by the horns.  I take it a step beyond Rick, but it's an audacious effort.

Bravo, Rick!

7 Apr 2010

If You Were A Client Of Your Firm, What Would You Say?

You know you do good work, but is that what makes your clients happy?
They see the end result (a bankruptcy discharge, a divorce decree, a
green card ... whatever) but is that really what causes jubilation?

Or do they only remember that you took 3 days to call them back when
they tried to reach you?

Or that their email went without a response last time they had a quick question?

Or that they went to court feeling as if they had not been prepared
(even though you gave them the same information you give all your
clients)?

Does your good work and stellar track record make a difference, or is
there something else that your clients remember?

If you were a client, what would YOU say?

6 Apr 2010

What Makes A Client Happy?

Henry Ford didn't listen to his customers. He famously said, “If I
had asked people what they wanted, they would have said faster
horses.” Clearly, listening to his customers and prospective
customers would have given us the Model-T Horse (available in any
color we wanted, so long as it was black).

So what is it that makes a client happy? And how can we, as lawyers, even know?

27 Dec 2009
Mortgage insurer discloses it's being sued by Bank of America, shares plummet http://bit.ly/6K1xuT
via Ping.fm
27 Dec 2009
Michigan personal bankruptcy rates continue to climb http://bit.ly/7BagHd
via Ping.fm
23 Dec 2009
New Report: Debt Buyers Fail To Prove Their Case In 94% Of Collection Actions http://bit.ly/4HbR4p
via Ping.fm
22 Dec 2009
Comedian Sinbad Broke, Filed For Bankruptcy — Owes Millions In Back Taxes http://bit.ly/7kTun7
via Ping.fm
20 Dec 2009
You can get rid of a second mortgage in Chapter 13 if 1st is wholly underwater. This is news? http://www.oregonlive.com/business/index.ssf/2009/12/underwater_oregon_homeowners_f.html
via Ping.fm
20 Dec 2009
Twenty First Century Legal Services promised mortgage help, took CA couple's money http://bit.ly/5cZ8KX
via Ping.fm
16 Dec 2009
Bank of America agrees to cut arbitration clauses http://www.google.com/hostednews/ap/article/ALeqM5gyiq1HgTjY-B3wYINcgyu_ymNvbwD9CK03NG2
via Ping.fm
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Jay Fleischman's Posterous

You're a lawyer. So am I. But you're also a real, live human being (at least, I hope you are).

I'm a dad, a husband, and a guy who was a geek before it was cool to be a geek. I like to cook, spend time with my family, and play with technology.

You're frustrated about spending your money on marketing and technology only to see no results. I can relate.

Since 1995 I've been a consumer protection and bankruptcy lawyer in New York City. For the first six years of my practice I made a lot of money, and spent even more of it.

My marketing sucked. My practice management consisted of running around putting out fires.

It was after I almost went belly-up that I took stock of my life and my practice. I learned at the feet of the masters of marketing, people who ran and marketed the most profitable and successful companies on the planet.

I tested every theory and tweaked them to fit the legal world. I was my own guinea pig.

Now I can teach you how to actually make money in your practice. That would be cool, right?

Learn more at www.LegalPracticePro.com.

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